Are you new in the market? Have you had any existence in your target market before? Are you willing to provide a better product or service to your audience?
Before running paid ads, it is crucial to make an awareness of your product in your target audience. It helps in getting high and relevant results through your PPC ads. If running a paid campaign on social media, not much engagement on social platforms, cost in the pockets. Your ads budget spends like water, and no one flows for your service or products. Your customer is not satisfied when lands on a social media platform, feels like a new or scam page. Not much attractive social media, no engagements, no product awareness, nothing.
That’s where digital marketing and other elements work and make favorable results. Content and Social media marketing helps businesses to enhance their brand awareness in the new market. Engaged with social media posts through likes, shares and comments. Take part in live streaming. Discussing the brand within their circle.
Makes a better relationship and understanding between product, brand and customers. In the era of evolving technology in marketing, establishing brand awareness is crucial for businesses. Later on we will discuss the 5 effective strategies, and how they work for growing business awareness.
But first, let’s have some words on
Why Brand Awareness Matters
With the increase of competition in the market, it is crucial to make your targeted audience remember and recognize your brand. Brand awareness is important, to build a strong presence of your product or service. It plays a vital role in building strong and foster relationships with your customers. Increasing your customers’ trust, building a strong share market of your brand, helps in generating sales numbers, and enhancing brand’s image in the new market.
Brand awareness helps in influencing your target audience for purchase decisions, and foster customer loyalty. It is the first step of the marketing funnel, that helps in generating leads through their contents. If your brand is not working on awareness, they are losing their chances to stand in their industry.
1. Content Marketing for Brand Awareness
What is the easiest way for building and increasing brand awareness? Content generation, but after that marketers consider to do “Content Marketing” to stand their brand in their targeted audience. The cost effective B2B digital marketing strategy.
Content marketing is considered the best way marketing element that
- Build brand awareness in the new market.
- Establish your brand authority in your industry.
- Resonating your brand with your marketing.
High quality content helps in getting your marketing efforts done efficiently and having an impact on your audience. Content helps in translating your message to your audience by content types. It includes:
- Blogs/Articles
- Ebooks
- Videos
- Infographics
And more. These resonate with your marketing strategy as well. Content will help the audience to provide direction on what to do and how to do. The types of content and message in content will be decided considering the marketing funnel and the customer journey map.
“Pro Tip: Tools like SEMRush, Ahrefs, and BuzzSumo to identify trending topics and optimize your content for both high-volume and low-competition keywords.”
Marketers need to focus on where they want to direct awareness content, when providing how-to guide, when testimonials and where pitching or resonating content works. If your content strategy works a little bit wrong, your valued lead will end their interest. Your marketing efforts in your pocket, resulting in Zero “0”.
If working with both SEO and marketing funnel strategy, can get more relevant results, and improved organic traffic without any spending. Sounds like a horrible thing? But if you are, take a step to build your content calendar. Ensure your prospects and leads. Develop content according to your marketing funnel. Build your content marketing strategy in favor of developing brand awareness and relevant results.
To maximize your content’s potential:
- Focus on educational blogs, how-to guides, and case studies.
- Use storytelling to humanize your brand.
- Incorporate visual content like infographics and videos to make your content engaging.
2. Social Media Marketing to Increase Brand Visibility
Social media marketing AKA SMM, a most powerful tool in building brands. Results through social media marketing are increasing year-by-year rampantly. People spend an average of 2.5 hours per day on platforms, almost 63% of the world’s population.
With the growing numbers of users on social media, the competition also increases with that. Marketers need to focus on trending topics, to engage with their audience. Social media marketing helps in building brand awareness as well. By using this digital marketing tool, you can increase your brand visibility, make your strong brand online presence, engage with your audience in real-time, and build foster relationships. It is another B2B digital marketing strategy for building brand awareness.
There are lots of advantages from social media marketing for digital marketers. Marketers can take real-time feedback, and experience with their audience. Social media also helps in getting new opportunities in the market by actively listening. It also plays a role in competitor analysis by tracking their contents, and engagements.
Identify content trends and update about the upcoming events to engage with your audience. Pay attention with your audience on social media and tailor your contents and content calendar according to that. Focus on the hot audience in your buyer persona to get instant and relevant results. Maybe any tag of user-generated content will help in increasing your brand awareness. Maybe any of your comments help in building your online presence stronger.
To Improve Brand Visibility on Social Media:
- Optimize Profile: Use branded visuals, keywords, and a professional tone that aligns with your brand.
- Create Interactive Posts: Polls, Q&A sessions, and live webinars can help spark engagement.
But, with focusing on contents and more discussed above, it is important to choose the right social media platform. All social media platforms do not sound fruitful for your brand. On some you are making efforts and getting no results, feels like a wrong strategy of marketing. But maybe that platform is not good for marketing your product.
Discovered MENA is hiring for multiple positions and posted it on LinkedIn to get effective results. While, if they post on other social media like Meta (Facebook), Instagram, etc. is not getting the relevant and early on results. Let’s have a look at another social media post below. Levi’s is marketing their clothing brand on social media platforms like Meta, and Instagram. But if they spend their marketing ad budget and marketing efforts on LinkedIn, or other B2B platforms, results are not relevant, and hence like a wrong strategy with the audience. But it’s not like that. Choosing the right platform for your ad campaign is crucial in generating relevant and high-quality leads and audience.
The most social media platforms for social media marketing (paid and organic) are:
- Meta (Facebook)
- YouTube
- TikTok
The fastest and growing platform from 2022 to 2024 is TikTok getting ~1.6 billion monthly active users. People are spending their time watching TikTok reels including funny reels, product testimonial reel, educational reel, etc. Apparel, cosmetics and food brands are the fastest and growing industry on TikTok.
After all your organic marketing efforts are done, it’s time for the rock show “Performance Marketing” AKA PPC marketing.
Paid or PPC marketing is the fastest, growing, easy-peasy and getting relevant results strategy, helps in generating numbers for businesses. Content marketing is not specific to any kind of location, demographics etc. But PPC marketing focuses on your specific targets like
- Demographics
- Interests
- Behaviors etc.
You can invest your amount of money, to heavy your pockets 20x-40x results quickly. PPC marketing is trending in getting favorable results. Especially when you are getting in the new market. It helps in getting to build buyer persona with A/B testing of Ads.
But again one thing, it is important to use the right strategy for paid marketing as well. It’s not easy just like the words spending and getting results. Marketers need to prepare a strategy and then do A/B testing to check the strategy. Because PPC marketing is not just cost-effective, it costs heavily on clicks as well without getting any positive results. Wrong strategy, and heavy spendings, ends up the marketing ads budget without any results. It is also important to choose the right platforms for paid marketing. Most common platforms are
- Google Ads
- Meta Ads
- Bing Ads
- LinkedIn Ads
- TikTok Ads etc.
All things start with the right and effective strategy. If you run PPC ads without any social media marketing, your profiles or landing page looks like unauthoritative.
3. Influencer Marketing Strategies
Partnering with Influencers
After SMM & PPC, influencer marketing is the most trending from 2022 to till now. Most apparel, food, cosmetics, automobile industries are focusing on hiring influencers for their brand voice. It is the most effective, attractive and fastest way to build brand awareness. Influencers used social media platforms to get this possible through user-generated content.
It’s an indirect approach of marketing, resonated by their ideal characters. New and existing brands collaborate with the influencers in building their product in the new or existing market.
Levi’s collaborated with Beyonce (an American singer-songwriter and businesswoman) to enhance and build their campaign successfully in the United States. Followers of Beyonce on Instagram are 314 Millions, which means approximate 300 Millions audience watch and be aware about this campaign with this social media post.
Likewise we discuss above choosing the right strategy is important. Same in Influencer marketing choosing the relevant influencers are important. Because giving a package, salary, or any kind of benefit to influencers cost for the marketing campaign. Relevant influencers are important for building brand awareness and trust. But sometimes, an irrelevant influencer also helps in building your brand, because of his/her wide audience.
If we talk about Mr.Beast, any product marketing with him can increase the brand visibility and engagements. But maybe there is a chance that the audience is only getting engaged due to influencer, not interested in buying.
It is also to consider the influencers according to demographics, and other KPIs like engagement rates, followers, authenticity, and the rates. Choosing the right influencer can help in creating relatable content of your brand product or services. Bright lighting increases brand trust among influencer potential audiences.
Platform were the same as discussed in above social media marketing, but the content types will be increased like
- Brand thoughts
- Brand reviews
- Product/Service tutorials
- Giveaways etc.
4. SEO for Brand Awareness
Optimizing Your Online Presence
Till now, we cover Content, Social media and influencer marketing, similar to each other. But what if I need to rank on Google and other search engines?
SEO (Search Engine Optimization) is a process for growing your website online presence without paying any single penny for ads. An organic solution to attract organic traffic to your website. SEO marketing, SEO optimization, or Organic marketing, all refer to SEO.
Like below the sponsored ads are paid ads, and Hostinger is the organic ranking on Google on keyword “hosting purchase”. Hostinger is not paying any single penny for this, only they work on content like blogs, web contents to rank on search engines.
Google found their website relevant to the search query.
The main four elements of SEO are:
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
Keywords research is the part of an on-page SEO. It helps in identifying terms that potential customers are searching for. Basically works for an on-page SEO. Utilize the keywords for optimizing website’s content, meta tags, and headlines to increase the organic visibility. Also used in Alt texts, Url, and on the back page, helps in crawling for search engines.
“Pro Tip: Avoid keywords stuffing on your website’s content, considered as spammy in the observation of search engines like Google.”
The things done with your visualisation, keywords, and contents, let’s make our domain and website authoritative. Off-page SEO plays a vital role in this landscape. It is also used in building brand awareness by internal and external links (backlinks). High-quality and relevant back linking websites, paid in your organic traffic. While relevant internal links help search engines to crawl and make the site authoritative. External links in email marketing, newsletters, Ebooks, social media also is an essential in growing traffic.
“Pro Tip: Avoid irrelevant internal and external links, make your domain authoritative lower.”
Technical SEO is a bit typical but is basically used for crawling purposes only. Helps in indexing your all page on search engines by sitemaps, and other documents.
A term “Local SEO” helps local businesses to list on search engines like “Google My Business Profiles” to grow their online presence, and attract the customers nearby the location.
5. Email Marketing for B2B Awareness
Building Relationships with Customers
B2B brand awareness and a cost effective marketing strategy “Email Marketing” get into the target audience in building relationships, building brand awareness, boost your product cycle and increase your numbers for sales.
Email marketing is also following the marketing funnel and customer journey map. Because an email marketer needs to know which type of content customer is looking for. Whether customer’s get an idea from content marketing strategy, now prospects are looking for any testimonials. Maybe customer’s end with the consideration stage, and wait for promotional emails. It all depends on the campaign and the touch points.
Email marketing campaigns used for
- Engaging with your existing and new audience.
- Inform about the launch of new products.
- Updates about brands and their products or services.
- Converting sales with the promotional offers.
Also email marketing some engagement campaigns include newsletters, re-engagement email, welcome email, cart email, stream email, and more. In B2B, email marketing has higher ROI than B2C, because it’s considered a business strategy player.
Community Engagement
Engagement within your community is considered as the vital role in building brand awareness and fostering brand loyalty. When the audience is getting their responses in real-time with the concerned team, it helps in building your brand voice for others.
Marketers build their brand active by
- Social media contents
- Live streaming / Webinars / Seminars
- Quizzes
- Polls
- Newsletters etc.
63% of the population daily is active on social media. And getting little from it, builds your brand stronger than expectations.
Elevate Your Digital Marketing Endeavors
Digital marketing is the fast and moving forward marketing strategy, which main function in building brands follow the buyer’s journey and marketing funnel across the platforms. Building awareness, increasing sales, getting engagements, all under one shelter.
Now, if you are a startup or a small business, it’s hard to stabilize all these, but not possible. It takes time to build your brand, maybe some months, maybe a year. Utilization of resources is a must.
If you are looking for an online digital partner, we are here to help you in building your brand awareness stronger. Our talented team will help with end-to-end structure, and build your brand in front of your eyes. From the content calendar till your desired results and engagements.
Sounds good?
Build your brand online presence with We Build Content free consultation.
