Define your target demographics, interests, and pain points.
Content Creation
Research and Ideation
Gather data and insights to inform your content. Use keyword research tools to find relevant topics.
Crafting Content
Develop high-quality, engaging content. Ensure it’s optimized for SEO and fits your brand voice.
Visuals and Multimedia
Create or source visuals, graphics, or videos to enhance your content.
SEO & Link Building
Key Components of SEO
On-Page SEO
Technical SEO
Off-Page SEO
Link Building
External Link Building.
Optimization & Iteration
A/B Testing
Experiment with different types of content and formats to see what resonates best.
Content Refresh
Regularly update old content to keep it relevant and optimized.
Content Strategy Development
Content Types
Determine what types of content will best serve your goals (blog posts, videos, infographics, podcasts, etc.)
Content Theme
Identify key topics that resonate with your audience and align with your goals.
Content Calendar
Create a timeline for content production and distribution.
Distribution Channels
Social Media Marketing
Plan your posts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
PPC Marketing (Google Ads & Meta Ads)
Plan targeted ads to promote high-value content, such as lead magnets or product pages.
Personal Branding
Share expertise through guest posts, speaking engagements and actively engage with your audience on social media, establishing a strong personal presence.
Tracking & Analytics
Key Performance Indicators (KPIs)
Define metrics to measure success (traffic, engagement, conversions, etc.).
Regular Review
Analyze performance regularly and adjust strategies based on data insights.
